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It's not always about having the lowest price or the flashiest show to get new business. Often, it's about how well a company can explain its value in a proposal. A proposal document is more than just a requirement; it's also a sales tool, a way to build trust, and a sign of how skilled you are. Still, a lot of businesses hurt themselves by making the same mistakes in their bids without realizing it. These are the seven most common mistakes businesses make in proposal letters